Company Overview

Company Overview

Simple Elements creates smart technology devices with the goal of making the objects of everyday life smarter and safer. Launched in 2013 and based in Atlanta, GA, Simple Elements was started by several members of the Masri family who saw an opportunity to leverage their diverse set of skills and use complex technologies to make improvements to simple everyday items. Simple Elements entered Engadget’s Insert Coin inventor’s contest with their first product, Mr. Postman, which was one of 10 finalists and was presented at Expand NY in November, 2013.


we strive for creative ways to make things simple


we design our products to fit into everyday life


we explore new technology to make things simple

we are a group of professionals

passionate about using technology to make simple things easier